Category Archives: Customers

Articles relating to attracting and retaining customers

Summertime, and business is …?

Every business, every industry has high and low periods; times when you can hardly keep up, and times when you can hardly find something to do. Which are you in right now? When business is booming, sometimes you can easily … Continue reading

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Crisis of Confidence

Taking another direction in this article, I’m referencing a bit of history. On July 15, 1979, President Jimmy Carter gave a speech. Looking at the things that were happening in society, the economy, and people’s outlooks at the time, it … Continue reading

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Are You Being Vague

Are you too general in your business? Do you do some undescribed “work”? Does your store sell non descriptive “stuff”? Does your restaurant sell “food”? Do you provide some kind of general “service”? Probably not. You probably do very specific … Continue reading

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Are You Giving Away Business to Your Competition?

If your customer had a question, or wanted more information about a product or service that you sell, how do you get that information to them? Do you send them to your competitor across the street, because they have a … Continue reading

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Providing the Basics: Why You Need a Signature File

Are you good at getting your name out there? Do you respond promptly to e-mail and hand your business card out as part of your standard handshake to greet people? What about your contact information or website address? Is it … Continue reading

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You’re only as Strong as your Broken or Missing links

When you go to a website, looking for information, you expect to find at least some basics about the business. What they do, their philosophy, their owners or staff, contact information, maybe some pictures, reviews or examples of their work. … Continue reading

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Directory Listings: Beyond Google

How your customers find you can vary greatly, depending on who they are, and how they access information.  Where are you listed? Google is the giant of the directories and searches, but there are others. Some are business specific, some … Continue reading

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Crowdsourcing

Following up on a request this week, we are giving an overview of crowdsourcing. From Wikipedia: Crowdsourcing is, according to the Merriam-Webster Dictionary, the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of … Continue reading

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Are you using Social Media? (or do you just say that you do?)

Social Media. It means a whole host of things, depending on who you ask. In general, it means  networking and communication through electronic or online media sharing sites. Places where like-minded people connect, share ideas, and communicate. These are also … Continue reading

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Do You Get Reviewed?

When looking for a business to use to help your business, how do you find them? If you need a supplier for something, where do you start? Do you ask other businesses who they use? Do you do your due … Continue reading

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