Category Archives: Marketing

Articles relating to marketing your business

Summertime, and business is …?

Every business, every industry has high and low periods; times when you can hardly keep up, and times when you can hardly find something to do. Which are you in right now? When business is booming, sometimes you can easily … Continue reading

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Are You Being Vague

Are you too general in your business? Do you do some undescribed “work”? Does your store sell non descriptive “stuff”? Does your restaurant sell “food”? Do you provide some kind of general “service”? Probably not. You probably do very specific … Continue reading

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Google’s New Search Carousel

Today, Google rolled out one of its new features to a very small group of desktops. It’s only in testing, and only in the US. This could affect search results and how customers search for and find you. Here are … Continue reading

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You’re only as Strong as your Broken or Missing links

When you go to a website, looking for information, you expect to find at least some basics about the business. What they do, their philosophy, their owners or staff, contact information, maybe some pictures, reviews or examples of their work. … Continue reading

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Language and Image: The Power of Words

Does it really matter if you misspell a word here and there? What about using a word that sounds the same? It’s an easy mistake to make. Customers will be forgiving, right? Wrong. Language is a great tool for getting … Continue reading

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Directory Listings: Beyond Google

How your customers find you can vary greatly, depending on who they are, and how they access information.  Where are you listed? Google is the giant of the directories and searches, but there are others. Some are business specific, some … Continue reading

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Are you using Social Media? (or do you just say that you do?)

Social Media. It means a whole host of things, depending on who you ask. In general, it means  networking and communication through electronic or online media sharing sites. Places where like-minded people connect, share ideas, and communicate. These are also … Continue reading

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Do You Get Reviewed?

When looking for a business to use to help your business, how do you find them? If you need a supplier for something, where do you start? Do you ask other businesses who they use? Do you do your due … Continue reading

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Paying Double doesn’t mean that you get more bang for your buck

Recently, we had a customer that listened to the sales pitch of another web services company. He didn’t know anything about this company, but what they offered sounded good, and sounded like it would help his business. They offered to … Continue reading

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