When looking for a business to use to help your business, how do you find them? If you need a supplier for something, where do you start? Do you ask other businesses who they use? Do you do your due diligence and look them up? Do you read their reviews? Or do you do the blindfold with the phonebook method? Dartboard method? You probably ask around, read reviews and look them up. Otherwise, you could be wasting your time and money.
But you have to ask yourself when reading reviews, “Who is writing these reviews?” Usually, it’s one of 2 types of customers. The very happy, and the very angry. Everyone else doesn’t think of it. It’s not their priority. What about everyone else? Ask them.
Chances are, you have many satisfied customers. One way to set yourself apart from your competitors is to have those satisfied customers review your business. Do you have a reviews section on your website? Do you use Facebook for your business? Asking every customer to go to your website or your Facebook page, and review your business is the easiest way to do it. In all likelyhood, many customers won’t, and that is just a fact. But some will. There are many ways to encourage them. While they are on your site, they will also see other services that you provide, and that will likely generate repeat business.
Sometimes, you get a bad review. Is that the end of the world? Should you delete the comment? Well, that depends. First, you have to accept that you can’t please 100% of the people 100% of the time, but that doesn’t mean that you can’t try! If you can turn their experience around, and fix their problem, ask them to amend their review. Chances are that if you changed their experience from good to bad, and other customers and potential customers can read that in your reviews, that will increase your reliability in their eyes. Its shows that you care. You listen to your customers. You fixed the problem. Isn’t that what every customer really wants, a good experience?