Facebook is a great way to engage with your customers and develop a positive rapport. However, it does require some careful attention. Here are some tips:
- Visuals are very important. People like to see the products/services that are being offered. Facebook is a great platform to keep a solid collection of photographs and videos. This collection should include your products, services, videos about your company or video customer endorsements. You can even include staff photos and profiles, so that your customers can see exactly who that are working with.
- Engage in conversation with your customers. You can easily ask questions, respond to feedback, have contests, etc. The more interactive you make your Facebook page, the more people will interact with your business.
- Promote your products/services carefully. Every business is trying to gain more customers, and Facebook is another tool to help promote your business, but remember, promote wisely – Too much promotion may turn away people who feel like you are only trying to sell when they are looking for a positive, well-rounded experience.
- Be part of the community. Customers want to feel like they are dealing with a trustworthy business. Facebook is a good tool to show that you are more than just a business – you can share stories about your employees, your neighborhood or city, other local businesses (that aren’t your competitor), or general information about your industry. This can help the customer feel like they are part of a welcoming community, and in the world of social networks, this is a positive attribute!
To learn more about how to take full advantage of all of the features of Facebook marketing, contact your sales representative or call our office, (703)535-3320.
Let CountyWebsite.com help you develop a Facebook marketing campaign!