It was a flawed product from the start. It was not developed through regular standards and protocols that would have quality control. It was a “stop-gap”, a product meant to be fleeting, but fill the need to get “something” on the market, until a real and better unit could be developed.
“By compromising quality for rapidity, the design of the IBM PC forced software programmers to resort to inelegant methods of software development, hindering the reliability and compatibility of their software. This laid the groundwork for the reputation of the PC as error-prone and frustrating to use. “
To this day, IBM has a reputation for being buggy in their systems, and seems to always be patching holes in their programs. [read more about the IBM PC launch here: thisdayintechhistory.com]
The lesson here is that if you want to have a product that won’t come back to haunt you, you need to do it right the first time. Put a plan together, and make sure it is right, before it sees the light of day. This applies to all aspects of life, not just computers, but to business, marketing plans, and live in general.
Your marketing plan should be the best that you can do. It should be a coordinated effort between platforms, methods and events. If you are featuring coupons on your website, mention it on your Facebook page. Make sure your staff knows about them. Give advance coupons to your customers that they have to come back to use. Make sure that there is a special item that will draw them in. Coordinated plans get better results.